Creative Company: How St. Luke's Became "the Ad Agency to End All Ad Agencies"
By Andy Law.
Description
""This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead."" a Jay Chiat, Founder, Chiat/Day ""Passion. Rebellion. Guts. Glory. This book has the breathy pace of a thriller. The story of how St. Lukes takes on the advertising establishment is a merger of the ballad of Robin Hoods merry band and the story of David and Goliath. In fact, its a parable not just for the advertising business, but for all business today and tomorrow. St. Lukes is definitely...
ISBN(s)
0471350265, 9780471350262
