Key Business Analytics, Travel Edition - better understand customers, identify cost savings and growth opportunities: The 60+ tools every manager needs to turn data into insights
By Unknown Author.
Description
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories:Financial analytics - cashflow, profitability, sales forecasts Market analytics - market size, market trends, marketing channels Customer analytics - customer lifetime values, social media, customer needs Employee analytics - capacity, performance, leadership Operational analytics - supply chains, competencies, env...
ISBN(s)
1292081775, 9781292081779
