E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition)
By Dave Chaffey.
Description
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level. - from Amzon
ISBN(s)
0273719602, 9780273719601
