Principles of Advertising: A Global Perspective, Second Edition
By Unknown Author.
Description
"A complete and well-organized textbook on advertising"—Educational Book ReviewPrinciples of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integ...
ISBN(s)
0789023008, 9780789023001
