Raising Consumers: Children and the American Mass Market in the Early Twentieth Century (Popular Cultures, Everyday Lives)
By Lisa Jacobson.
Description
In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important―and controversial―dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's accult...
ISBN(s)
0231113897, 9780231113892
